Who We Are


Ryan Halvorson, Chief Content Officer

Hi there. Thank you for checking out my bio. I’m not the type that likes to brag about my accomplishments, but my advisor tells me that I need to let you know what I’ve done. So, here’s a brief recap of my life as a storyteller. There’s even some scandal and international intrigue!

I’ve been interested in storytelling for as long as I can remember. As a kid, I recall sitting down with a pencil and paper and wrote “stories” I would recite for my parents. This was before I learned how to write so there were no actual legible words; it was mostly scribbles and I’d make up the story as I went along.

While I loved to write stories, I also liked to tell them verbally. One of my fondest early memories was when a few friends and I covered the OJ Simpson trial for our high school and local media outlets. I remember feelings of disbelief and awe as we made it into the press section with homemade press badges. A pipsqueak of a kid, I felt tiny as I brushed elbows with Diane Sawyer, who appeared larger than life.

Shortly after, at age 16, I became the editorial assistant for the local newspaper where I was given the opportunity to write a weekly column and the odd feature story.

He earned a bachelor’s degree in English with an emphasis in creative writing in 2001. Shortly after graduation he earned his first national consumer magazine byline.

After finishing college, I hopped a plane to Northern Ireland where I picked up a gig as an overnight DJ for a popular radio station. However, I began to struggle with the vampire nightlife so I quit and headed back to the U.S.

In 2004 I took an editorial assistant position at IDEA Health & Fitness Association, the leading educator of fitness professionals worldwide. There, I helped with production of the company’s award-winning publication, IDEA Fitness Journal. Throughout the next 9 or so years, I wrote regular columns, features, and researched the latest in health and fitness. Eventually I was promoted to Senior Editor and took over production of IDEA Trainer Success, the industry’s primary publication devoted to the business of personal training. While I’m no longer at IDEA I still oversee the pub.

My work has also been published in consumer publications like Details and GQ. Since going solo, I’ve worked as a content consultant for a variety of for-profit and not-for-profit organizations. I also offer writing coaching for individuals and business interested in learning how to improve the quality of their messages.

A sampling of my work can be found here.

In my spare time, I work as the group training director at Bird Rock Fit in La Jolla, California.

Rafael Lopez, Chief Graphics Officer

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