In my opinion, the most satisfying part of writing an article or blog post is not the actual act of writing. For me, writing is a lot like a tough workout. It’s uncomfortable and messy. I sweat a lot. I tend to drop a few eff bombs here and there. I sometimes wonder why I […]…
Traditional marketing and information sharing has faded as a go-to method for selling products and services. Recently, soft drink peddler Coca Cola revamped its corporate website to appear more like a news and entertainment source similar to the Huffington Post. What Coca Cola has learned is that people are tired of hearing about facts, benefits, […]…
It’s probably not much of a surprise to you that I write a lot. Between all of my weekly projects–paid columns and feature articles, blog posts, ebooks, social media posts, emails, and myriad other obligations–I’d estimate I log anywhere from 2,000 to 4,000 words per week. That’s about 8 to 16 or so pages. I’m […]…
When writing a blog post, you need to sound like the absolute authority on your subject. Otherwise your reader won’t trust you and will move on to the next “expert.” One way writers lose authority is by using a passive voice. Passive voice is described as “the voice used to indicate that the grammatical […]…
You know that a blog is essential to business success. As traditional forms of “buy this, buy that” marketing fall out of favor, blogs that offer edutainment—education and entertainment—have quickly become the go-to means for attracting a loyal audience. By now you’ve settled on an idea and title, and might have even discovered hints […]…
Hello, Fit Scriber! Welcome to the third installment on how to build a better blog. So far we’ve talked about how to generate quality ideas, and you’ve received some solid templates for crafting killer headlines. But before you put pen to paper—or fingertips to keyboard—you must consider how you will communicate with your […]…
Researchers say that eight out of 10 people will read a headline, while only two of them will read the content that follows. A headline is probably the most important thing you write–if it doesn’t generate interest and intrigue, your content is worthless. But don’t worry. Creating great headlines isn’t as difficult a task as […]…
Generating quality online content can be quite the challenge—especially for folks who aren’t trained writers. I’ll let you in on an insider secret: Even trained writers experience difficulty putting pen to paper—or fingers to keyboard as the case may be. The hard truth is that if you’re going to be successful in your business, you […]…
When I was in college studying creative writing, one of the greatest challenges I faced was writing headlines. I’d oftentimes sit and stare at a blank piece of paper–computers were used only for the final draft back then–and rack my brain for the perfect, pithy one-liner. Frustrated, I asked one of my professors for advice. […]…
As a writer and editor, I regularly experience creative blocks. I’ve logged countless hours staring blankly at a computer screen desperately trying to summon inspiration from the gods of creativity. After nearly two decades of professional writing I’ve learned three things: The gods of creativity may not actually exist. The worst thing I can do […]…